Homepage? Nah. You grab a template, drop in a hero section, add some testimonials. Done in an afternoon. Portfolio? That’s just arranging screenshots in a grid. Pricing page? A table and a CTA button. Not that hard.

The about page, though. That’s the one that breaks people.

I’ve built hundreds of websites over 16 years. And I can tell you, the about page is the only one where clients go silent for weeks. They’ll approve a homepage in two days. The about page? Three rounds of revisions, two existential crises, and one “can we just skip this page?” conversation. Every single time.

Here’s why it’s so hard. And what to do about it.

It demands clarity you probably don’t have yet

Every other page has a formula. Hero, features, testimonials, CTA. You can follow the template and get a B+ result. But the about page asks a fundamentally different question: who are you, and why should anyone care?

That’s not a design problem. Th…

Read more

GT Link Manager: Heading to WordPress.org

This is a big one for me. GT Link Manager is now in the WordPress.org plugin review pipeline. If you’ve followed my work, you know this plugin. It’s the affiliate link management system I built and have been running on gauravtiwari.org for years. Tracks clicks, manages redirects, handles nofollow/sponsored attributes, and gives you a clean /go/product-slug/ structure for every affiliate link.

The WordPress.org submission means a free version will be publicly available. The review process takes anywhere from a few days to a few weeks depending on the queue, but the plugin is ready. I’ve been using it in production across multiple sites, so the codebase is battle-tested.

Why submit now? T…

Read more

Read more

Both Sites Got a Complete Redesign

gauravtiwari.org now has a reworked homepage that actually shows what I do instead of just being a blog feed. You’ll see my services, open-source plugins, tools, calculators, more that I have been working on.

gatilab.com got an even bigger overhaul. It’s the agency side of my work, and it finally looks like it. The old site was doing the work a disservice.

Both sites run on my usual stack: Marketers Delight, custom blocks, FlyingPress, Cloudflare. Sub-second load times on both.

New Products in the Shop

I’ve added several products to the gauravtiwari.org shop. Most are free:

Easy Affiliate Marketing Guide — A new free guide covering the fundamentals of affiliate marketing. No fluff, just what actually works based on years of running affiliate sites.

Trigonometric Identities — For the math nerds (and students) among you. A comprehensive reference sheet, free to download.

The Affiliate Bloggers System — This one’s been around for …

Read more

Tutorials. Guides. WordPress plugins. Math textbooks I spent months writing. All of it, free, scattered across blog posts and GitHub repos where maybe 5% of the people who could use them would ever find them.

That changes today. I built a proper shop on gauravtiwari.org.

Before you close this tab/email: most of it is still free. This isn’t a pivot to “premium everything.” It’s me finally organizing years of work into one place where people can actually find it.

What’s in the shop

Two types of products right now: books and guides. WordPress plugins are coming next.

The math books

This is the part I’m most excited about. I have an M.Sc. in Mathematics. I was an INSPIRE Scholar (top 1% nationally). I’ve written serious academic material that’s been sitting in LaTeX files on my computer, doing nothing for anyone.

Not anymore. These are now free downloads:

• A Trip to Mathematics: From Logic to Equations - a walk through mathematical reasoni…

Read more

Every project, I’d rebuild the same accordion. The same testimonial block. The same product review with schema markup. Copy, paste, tweak, repeat. Tedious isn’t a strong enough word.

So I did what any frustrated developer does. I built a plugin to solve my own problem.

What This Plugin Actually Does

ACF Blocks Plugin is a free, open-source collection of 28+ ready-to-use blocks for the WordPress block editor. Think of it as a starter kit for ACF Pro users who are tired of reinventing the wheel.

Here’s the thing that makes it different: automatic field group registration.

Most ACF block tutorials tell you to export your field groups as JSON, then import them on every site. That’s fine for one block. But for 28? That’s 28 imports. Every. Single. Time. …

Read more

I want to share what I’ve been working on because, honestly, I’m excited about these pieces. They span WordPress development, SaaS economics, mathematics, and content strategy. That’s the range I operate in. Always has been.

Let me walk you through each one.

Read more

I’ve built and maintained enough WordPress sites to know the pattern. You start with “just one small tweak.” Then you add another. Then another. Soon you have five plugins for things that should have been one clean, sane toolkit.

I got tired of that mess. So I built my own.

It’s called “Functionalities”. You can check it out at both:

• https://functionalities.dev

• https://github.com/wpgaurav/functionalities

This is a module-based plugin that lets you switch features on or off like Lego blocks. No forced bundles. No “buy the pro version to disable the things we shouldn’t have enabled in the first place.”

What “Functionalities” Is

“Functionalities” is my attempt at a better “site toolkit” plugin. The kind you install once and keep for years. It’s built for people who care about clean output, performance, editor sanity, and SEO details that actually matter.

Most utility plugins either do too l…

Read more

• Regional SEO in India isn’t optional anymore. In my new guide on SEO for regional languages in India, I break down how to structure Hindi, Tamil, and other vernacular content so it actually ranks, converts, and doesn’t look like a bolted-on translation project.

• Cash flow looks very different when you stop winging your invoices. In-House vs. Outsourced Accounts Receivable: A Cost Comparison digs into when it makes sense to keep AR in-house, when to outsource, and how to read the real cost beyond salary vs. agency fees.

• Classic themes are not dead; they’re just overdue for a smarter config layer. In Improving Classic Themes with theme.json in WordPress, I show how you can keep your existing theme but still get global styles, sane typography, and less CSS trash.

• Students and lifelong learners: Ultimate AI Study Toolkit for Students – 2026 Edition is a deep dive into using AI tools for note-taking, practice questions, spaced repetition, and writing help without turning your brain…

Read more

Are you an artist or designer looking for cutting-edge tools to enhance your creativity? Check out my latest article on the top 10 alternatives to Midjourney for AI-driven art and design in 2024. From OpenAI's DALL-E 3 to Adobe Firefly and more, I’ve got you covered with the best tools to bring your artistic visions to life.

🔗 Explore the Top Midjourney Alternatives

Stay ahead of the curve with the most innovative tools in AI art!

Other AI Related Articles that can be of interest:

• Best Free AI Image Enhancer Apps and Websites in 2024

• How to Earn $398/Day Using Imagine AI Art Generator?

• 10 Best Online Image Background Remover Tools for Flawless Results

• 10 Best AI Video Generators to Convert Text to Videos Online
  

Read more

I use WPX — a managed WordPress hosting service that allows me to host 10 websites for $49.99 per month. (There is a 5 websites plan that costs $24.99 per month.)

Considering $5 per month per website, it is not that costly, but overall, the pricing is way higher than the shared hosting services offered by Hostinger, Bluehost and others.

Hostinger, for example, allows you to host unlimited websites (terms apply) for a meager $4 per month.

Why is WPX hosting costly and Hostinger is not?

This is one of the frequent questions my readers ask.

When you first look at the price of most Managed WordPress Hosting plans, and not only WPX, you will find the starting prices 4-5 times that of Shared.

WPX is, to be honest, one of the cheapest managed hosting solutions.

So why are Managed hosts so expensive?

Did they slap WordPress to the beginning of their name and start charging more money?

Well, not really.

Managed WordPress Hosts actually offer a ton of value with additional features which do not come stan…

Read more

While it is still in the design process, you can ask me for the PDF version of this guide by replying to this email.

Back to School Deals

It’s time for the Back to School sales, and brands are already up and running heavy discounts to students and teachers. If you are a student or a teacher looking to save on learning & teaching materials, these Back to School deals can help you a lot.

I have gathered and verified some of the best back to school deals that are live right now.

👉 Learn more about Back to School sale here

Best Back to School Deals and Offers Live Now (Save ~70%)

gauravtiwari.org

Updates

• The all new blogging deals page is live now.

• In case you haven’t explored, here are thousands of free videos available for commercial license.

• Here are 15 Best Gaming Headsets Under $50 For Perfect Gaming Experience

• 8 Must-have Chrome Extensions for Personal Productivity

• Omnisend vs. Klaviyo: A …

Read more

Today I’m announcing a brand new addition to my Substack publication: the Gaurav Tiwari's Substack subscriber chat.

This is a conversation space in the Substack app that I set up exclusively for my subscribers — kind of like a group chat or live hangout. I’ll post short prompts, thoughts, and updates that come my way, and you can jump into the discussion.

To join our chat, you’ll need to download the Substack app, now available for both iOS and Android. Chats are sent via the app, not email, so turn on push notifications so you don’t miss conversation as it happens.

Read more

Gaurav Tiwari

@wpgaurav

This week I finished by compilation of the best content marketing tools, polished the ebooks page, redesigned the homepage and added new awesome deals.

Content is what makes me shine. And as a blogger and content marketer, I use dozens of content marketing tools daily.

I have felt that if the content is king, the content marketing tools are the kingmakers. Companies increasingly rely on content marketing tools and strategies to boost their businesses.

If you own a business, especially a small business or a blog, it can be very difficult to place your footing in the world of content marketing at first. The competition is very tough.

Everyone wants to reach their customer base as much as they can. So if you don’t make things right and plan a perfect content marketing strategy, your whole business may fail.

And to plan and execute your content marketing strategy, you need what?

The content marketing tools like these 👇

45+ Best Content Marketing Tools in 2022 Th…

Read more

Gaurav Tiwari

@wpgaurav

Memory, in human reference, is the ability to store, retain and recall information when needed. Without hammering the mind in the definitions, let us look into the ten methods of boosting our memory: 

Well, what was that thing?

1. Simple Repetition Method

The classical method is very popular in committing poems to memory by reading them repeatedly. This works in other types of learning as well.

2. Full Concentration Method

Concentrate on the topic content while learning. Do not allow your mind to wander. Focus on names and numbers. Try deliberately to remember. Your approach should not be casual. Review soon after you learn, lest memory should fade away.

3. Visual Encoding Method

Translate information into visual formats like pictures, charts, diagrams, tables and graphs.

4. Logical Organization

The matter that is logically organized is retained better than the disjointed floating bits of information. Infuse meaning into whatever you learn. No “Nonsense Syllabl…

Read more

Gaurav Tiwari

@wpgaurav

Most of those who have opted for professional blogging or even blogging as a career go for free hosted blogging platforms such as WordPress.com or Blogspot.com where they don’t have to invest anything at all.

However, the biggest misunderstanding that they have is that with those subdomains, their blogs will be still able to garner enough internet traffic. Nevertheless, this will certainly take a lot of time and eventually, it will be too late. Therefore, it is utmost necessary that they are investing at least $2.51 to $11 in subscribing to a custom domain name on an annual basis. You can certainly not compromise on the custom-made domain for your blog.

If you don’t buy a domain that is custom-made for you right from the start, then you will have to face some disadvantages. Such as:

• When you blog for a year or so and are successful in drawing enough traffic towards your blog, then that will certainly increase your page rank and authority. However, if you …

Read more

Gaurav Tiwari

@wpgaurav

Albert Einstein

This name need not be explained. Albert Einstein is considered to be one of the best minds in human history.

The twentieth century had undoubtedly been the most significant for the advance of science, in general, and Physics, in particular. And Einstein was the most illuminated star of the 20th century.

He literally created an upheaval in quick succession, in the year 1905, by the publication of two epoch-making papers, on the concept of the photon and on the Electrodynamics of moving bodies respectively, with yet another on the Mathematical analysis of Brownian Motion thrown in, in between.

The Electrodynamics of moving bodies was the biggest sensation and it demolished at one stroke some of the most cherished and supposedly infallible laws and concepts and gave the breathtaking new idea of the relativity of space and time.

Truly it may be said that just as the enunciation of Newton’s laws of motion heralded emancipation from the age-old Ar…

Read more

Gaurav Tiwari

@wpgaurav

Envato Market Mid-Year Sale that offers up to 50% discount on popular items from ThemeForest, CodeCanyon, VideoHive, AudioJungle and GraphicRiver is live now.

2022’s selected items will be available on sale from 12PM of 20th June 2022 and until 12PM of 25th June 2022 (Australian Eastern Daylight Time) — a total of 5 days.

If you are looking to save on themes, plugins, templates, graphics and other creative assets, now is a good time.

Click here to see items currently on sale

New Store

I am working on a new store at https://store.gauravtiwari.org . As of now this store only has freebies listed but with time I will be adding some paid work as well.

Some motivation

Folks at AuthorityHacker, Gael and Mark, recently sold VPNMentor (a VPN affiliate site) for a whopping $150 million dollars.

How did they do that? Read in this Twitter thread:

Read more

For you to get reliable organic traffic to your website, then it means that the content that you put on the website should attract traffic to your website always, and in the future. This does not sound like an easy task, does it? Well, we have some solutions for that, of which we’d be sharing the key elements.

Here are 3 key elements that can help you to grow your website organically:

1. High-quality content creation

For you to attract organic traffic to your website, you need to create real content for the website. Do not just publish an article on your website for the sake. I…

Read more

Along with my team at Gatilab, I plan, research and write conversion first articles to make them rank and convert better online. But there comes a time when hundreds of thousand words in the content are needed.

Such content is not entirely dedicated to making something exceptional and even generic content can work if properly presented.

For such needs, I suggest my clients to use AI writing tools (instead of wasting time and money on content writers).

AI writing is a trend nowadays. Ever-growing applications of Artificial Intelligence and GPT-3 have made AI writing tools near-perfect.

While they cannot reach the humanistic experience, AI writing tools can analyze your writing styles, all sorts of content available online and suggest you (and even write) some great content in bulk.

There are various AI writing tools available for different needs. I have already compared the writing assistants (Grammarly, ProWriti…

Read more