Success in Marketing

One of the most difficult areas to cultivate as a business person, particularly when we are starting out in business, is to market ourselves, our products and our services effectively. To find the right words, at the right time, for the person that I am talking to in any given situation is an art and a discipline.

So, how do we market ourselves?

The tension between 'big-noting' or 'puffing ourselves up' and 'hiding our light under a bushel' creates a balancing act that has within it the potential to make us feel uncomfortable and awkward. However, getting the balance just right often spells the difference between success and failure.

In essence, successful marketers tell stories that people believe.

We all love stories that move us in some way. The best stories, of course, motivate us, inspire us and make us act. We love the stories that engage us and light us up. These are the stories that enthuse and inspire action.

The telling of our own story in a believable way begins with our being v…